Grow or die. This is the truth of running a business, whether you are self-employed or are in the top 10 of the Forbes “World’s Most Valuable Brands” list like The Coca-Cola Company.
Maybe you are a solopreneur or an independent consultant, or perhaps you run a small business.
Here are some questions to help you think like a chief growth officer:
Do you think about growth?
You need a growth strategy.
There is something in business called the growth imperative.
To paraphrase a country song lyric, you got to get busy growing or get busy dying.
Death is a natural process, even for a business. Everything ends.
But not on your watch.
I have a few questions for you:
How are your clients’ needs changing?
What are the trends in your world?
How many offerings do you have?
You should have a signature product or service, and confidently share what they are.
You must be clear about the results your client would get by working with you.
Connect with your clients in a way that resonates. Think relationships, which means you must know and understand your market.
Provide value based on what you know, their challenges, and struggles are.